We’re proud to share that Wētā Coffee has officially been granted the FernMark Licence, New Zealand’s trademark of authenticity and trust.
For us, this isn’t just a badge or a logo. It’s a meaningful milestone that reflects who we are as a brand, and why we do what we do.
What Is the FernMark?
The FernMark is the New Zealand Government’s official country of origin symbol. You might have seen it on products overseas—it’s the silver fern that says, “This comes from New Zealand, and it’s something you can trust.”
To carry the FernMark, businesses have to meet strict criteria. It’s only awarded to companies that are genuinely connected to Aotearoa and committed to representing New Zealand with integrity, quality, and pride.
We’re thrilled to be counted among them.
Why We Applied
At Wētā Coffee, we’ve always been proud of our roots. We were founded in New Zealand, inspired by the people and landscape here, and we’ve built our brand on values that reflect this place we call home.
-
We’re Proudly Kiwi
The FernMark helps us showcase our identity as a New Zealand business. Whether someone discovers us here or overseas, that little silver fern lets them know they’re getting something authentically Kiwi. -
It’s a Sign of Trust
The Fernmark is a government-backed symbol that gives our customers confidence, and they know we’ve met the standard. -
It Supports the Bigger Picture
We care about how New Zealand is represented globally. Being part of the FernMark programme means we’re contributing to that bigger story—of quality, sustainability, and innovation. -
It Helps Us Grow Internationally
As Wētā Coffee reaches more corners of the world, the FernMark helps us tell our story in a clear, trusted way. It’s a mark that opens doors and sets us apart in a crowded market.
What It Means for You
For our customers, the FernMark is a simple but powerful signal. It tells you that when you choose Wētā Coffee, you’re supporting a business that’s committed to quality, transparency, and genuine New Zealand values.
We’re excited about this next chapter and grateful to have you with us on the journey.
Keep an eye out for the FernMark on our packaging; and know that every cup of Wētā Coffee is proudly, officially, from Aotearoa.
